Since it began in 1975, Punlaan has provided holistic education and training to women from all walks of life, without discrimination of creed or social background. It aims especially to help women with fewer means to acquire the general culture and the specific formation needed to work in tourism-related establishments. Aside from proportioning academic and technical skills, a distinct feature of its educational approach is the emphasis placed on character-building and work ethics. While in Punlaan each person’s conscience is respected, teachers and students alike encounter a desire to spread the Christian ideal and outlook on life.